International MBA -Barcelona-

Destinatarios:

To have at least one of the following requirements:
• University Diploma or
• Accreditation of 3 years professional experience.

Descripción:

MBA - Master in Business Administration

Degrees obtained

Once completed the total syllabus and study plan from ESERP the student obtain the following degrees:



ESERP
Private MBA - Master in Business Administration degree


CAMILO JOSÉ CELA
Own Degree MBA - Master in Business Administration, (semi presencial modality)


LUISS BUSINESS SCHOOL, Italy
Private master degree MIBA*
Master International in Business Administration
*The student must complete the correspondent academic students contents
corresponding to the programs stipulated in the technological platform.



ESERP is a Business School with recognized prestige both nationally and internationally, serving society and officially authorized to teach gradate education, having a 25 years teaching experience.

Due to the academic and research projects ESERP Business Schoool has a committed faculty team, with deep expertise both in teaching and on the specialized area of knowledge. ESERP has an executive chancellors team, highly qualified, standing by important personalities from the academic, economic and cultural world.

Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.


International Accreditations


The ESERP students will have the possibility to attend to the international conferences held in our Business School, depending on the academic calendar, obtaining the certifications / accreditations set and approved by these Universities and Schools:

Faculty Applied Sciences
Schmalkalden, Germany Staffordshire University
United Kingdom


Moscow University of Technologies and
Management, Russia
University of Teesside
United Kingdom

Management School of Maastrich
The Netherlands

Objectives

The students, during the program will develop:
High organizational skills, strategic and directive abilities.
Adaptability to changing environment and technological innovations.
Ability to create strategic and operational plans with the top executive levels.
Team working.
Ability to perform critical analysis and solving abstract situations.
Efficiency in fast identifying, analyzing problems and reaching the best solution, covering all possible variables.
Open mind to social, economical and cultural changes.
To accept and administrate responsibilities.

Also, the student will develop a high enrichment in the personal, cultural and professional areas while performing daily activities, transforming the lost of learning in benefit of the enterprise productivity, both for the enterprise and organizations.
Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.

60 Credits
(1500 hours, both in-class and independent study)

Program Structure

Company Policy and General management Strategy.

Strategies and Policies in the Marketing Management.

Economic Control and Optimization of results.

Commercial Management Organization of Networks.

Management Skills: coaching, empowerment, leadership and organization.

Economic Analysis of Managerial Decisions.

Financial Management: management, strategy and creation of value.

Company Evaluation: mergers, procurement, joint ventures.

Globalization and Internationalization of Markets. Analysis.

Management Ethics and Social Corporate Responsibility.

Branding, the management of the value of a brand (Know-How).

Product Manager: design and implementation of the Policies and the Marketing Plan.

Sales Forecasts – Forecast – Forenet – (Expert Systems in Business Forecasts).

Products and Branding Positioning Strategy: Globalization, opening new markets.

Production Management, Quality, Logistics and distribution of the product.

Trade Fairs, Conventions, Congresses.

Customer Marketing. Customer Loyalty Schemes. Control of new channels.

Marketing in industrial companies and services.

Optimization of product margins. Pricing policy and profits maximization.

The social issues: cooperation and resolution of labour conflicts.

Judicial and Fiscal Treatment of Managerial Activities.

Technological Innovation in Companies. Managing global Know-How.

Balance Scorecard: design of management strategies.

Strategic Business Game: simulation of management and business management.

Final Project: Strategic Business Plan.

(*) Contents, order dates and materials might vary depending on academic schedule changes.