International Business Program (IBP) (100% English)

PROGRAM
The International Business Program is strategically divided into 5
modules that are covered within an extensive 3-month course during
the final trimester of the year. Total course duration: 210 hours..
MODULE 1
DECISIVE TOOLS
CASE STUDIES - STRATEGIC & OPERATIVE
The Case Study course is the main driver of educational
methodology at Fundesem. This course will teach you the steps
required to analyze a case in detail and the questions that should
be asked to ensure a focused analysis. The discussion of a case
is the best way to prepare students for the challenges of leadership
and to provoke analysis and debate, by describing real business
situations where decisions have to be made.
QUANTITATIVE ANALYSIS
This course covers economic issues and business problems in
a global environment and equips you with the knowledge required
for other courses on the program.
IT (INFORMATION TECHNOLOGY/COMPUTER TRAINING)
Information Technology has changed the landscape of business
competition; we are living in the "digital economy". This course
will enable you to use the different computer tools needed daily
in the organization; it will also provide an overview of IT adoption,
selection and management, all of which are essential to the
success of a business.
WORKSHOPS
The IBP involves a series of workshops on diverse topics of
current national and international importance (political, economic
and social) led by well-known professionals.
MODULE 2
FINANCIAL MANAGEMENT
FINANCE DYNAMICS: Main topics related to financial markets
and institutions, risk, return and investment criteria.
ACCOUNTING: This course equips you with the technical skills
needed to glean relevant economic and financial company
information, the final aim being to process this information and act
accordingly. It enables you to understand and interpret all companyrelated
economic information and fosters an understanding of how
financial decisions can be used as tools to create value.
CASE STUDIES IN CORPORATE FINANCE: The student will
develop strategies to manage corporate and international finance
through case studies related to credit and cash management,
financial planning and other main topics.
MODULE 3
MARKETING
APPLIED MARKETING: Innovative marketing and the processes
implemented by different companies to become the consumer's
first choice at the time of purchase. During this course you will
discover creative ways of how to generate customer loyalty.
EXPERIENCE MARKETING: Gaining advantage through this
new approach means making use of a human´s five senses and
creating valid experiences that reach the individual´s emotions,
feelings and intellect.
SOCIAL MEDIA MARKETING: Reaching your client through
different social networks is another excellent form of increasing your
company´s visibility, by building reputation and authority within
online communities.
MODULE 4
HUMAN RESOURCES
HUMAN RESOURCES MANAGEMENT: Main topics related to
the critical evaluation of its concepts, its link with company performance,
the increasingly important role of an economic and social context,
the theory and practice of career management, new organizational
forms and the contextual nature of industrial relations systems. A
range of theoretical approaches will be used combining current
research with an examination of management and employee
development issues in practice.
TEAMWORKING TECHNIQUES are meant to optimize groupwork,
by developing the necessary skills to maximize the contributions
of all members of a team.
EFFECTIVE PRESENTATIONS will provide you with the skills &
knowledge necessary to tap into your full potential as a top class
communicator, able to develop and implement a real show, rather
than a simple speech.
LEADERSHIP REQUISITES now have to be perceived as more
than a social interaction within our close environment. What the
businessperson needs nowadays are international skills - conflict
management, negotiation techniques, motivation, decision-making
psychology, social perception, personality in the work place - aspects
that will be covered during this course.
MODULE 5
MANAGEMENT
WINNING STRATEGY AND COMPETITIVE ADVANTAGE:
Specific ways to achieve a resource-based vision of corporate
strategy: close analysis of existing industries, forecasting and
developing coherent ideas based on little given information.
Insights and approaches for making competition irrelevant by
creating value innovation and establishing new markets to achieve
rapid and profitable growth.
FOREIGN TRADE
At the start of the 21st century, we are witnessing the emergence
of a new economy: the world as a global market! For different
reasons, practically all world economies are likely to establish
more and more interdependent relationships with each other.
This course will teach you the techniques of foreign trade and
will provide an overview of the most important aspects related
to company internationalization.
OPERATIONS: An insight to the value-added and support
activities within an organization. The student will understand
different processes, such as product manufacturing, aggregate
planning, procurement planning and operational scheduling.