IE School of Human Sciences and Technology

Executive Master in Corporate Communication

IE School of Human Sciences and Technology

Máster
Semi-presencial
1 Años
  • Madrid
consultar precio

Descripción

Communication + Management + Digital Strategies

This part-time program trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today's complex and digital world.



Current situation and challenges

We live in a fast changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.

The EMCC as your way forward

The Executive Master in Corporate Communication trains the next generation of managers that will lead global companies through the latest research and practices in communication. This program satisfies three main needs of today's communication industry:

1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.

• A crisis exploded online and went viral in few hours, how can I prepare my team for next time?

• I have to develop a social media strategy, but how do I start?

2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI's), you will be able to show the value added to the company through communication initiatives.

• How can I show the value of my communication and marketing plan?

• How can I measure reputational risks?

WHY STUDY CORPORATE COMMUNICATION AT IE?

Current situation and challenges

We live in a fast changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.

The EMCC as your way forward

The Executive Master in Corporate Communication trains the next generation of managers that will lead global companies through the latest research and practices in communication. This program satisfies three main needs of today's communication industry:

1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.

• A crisis exploded online and went viral in few hours, how can I prepare my team for next time?

• I have to develop a social media strategy, but how do I start?

2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI's), you will be able to show the value added to the company through communication initiatives.

• How can I show the value of my communication and marketing plan?

• How can I measure reputational risks?

3. CAREER SHIFT: your profession might be going through critical times and you might like to reinvent yourself as a corporate communication professional.

• I have passion for communication and corporate social responsibility, how can I make a shift in my career?
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Temario

This master program is divided into 4 main modules plus, personal and career development workshops and a final practical project.
  • Global Digital Strategies
  • Business and Management
  • Strategic Communication
  • Business Analytics and Research Methods

Metodología

Online + Face to Face.

Idiomas en los que se imparte

English.

Duración

Intake: April.

Perspectivas laborales


Top communication professionals are a crucial asset to assure the success of companies with its main stakeholders (customers, employees, suppliers, government, etc.) and to avoid crisis or reputational risks. The Reputation Institute recently announced that 40% of Corporate Communication Officers are now part of the Executive Board and principally interact with the CEO.
Our career management center helps our Executive Master in Corporate Communication students to take full advantage of their professional opportunities by providing career advising. Students will also have access to different job opportunities worldwide, through IE's job bank.

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Executive Master in Corporate Communication

Executive Master in Corporate Communication