Create a better reality.
The Bachelor in Design combines a solid foundation in design with a demanding project-based methodology and a focus on real-life challenges.
The Bachelor in Design is a comprehensive degree that seeks to challenge today's physical, experiential, functional and emotional reality. It is aimed at flexible and audacious individuals who can transform reality into something better and more sustainable, independently of the available resources.
The IE School of Architecture and Design degree uses a unique combination of solid design foundations, a demanding project-based methodology and a focus on real-life challenges. The rigorous scientific and creative aspects of design are combined with a business perspective, allowing you to transform and improve people's daily lives.
Multidimensional approach, learning in many ways:
This degree unites theory and practice, bringing together design culture and a variety of techniques. Ideas will be shaped, tested and transformed in to real design proposasl. You will become a well-rounded designer by learning about the history of design, methodology and business management, as well as techniques such as representation systems, drawing for analysis and 3D visualization.
Design things that matter:
Understanding business principles and the path from idea to the marketplace is important. You will keep this in mind from the beginning to the end of your degree. You will learn how to create a business plan to transform your ideas into worthwhile solutions to improve people's daily lives. You will learn how to present your designs and how to manage the whole process in a sustainable way. We use many techniques, including design thinking, rapid prototyping and design crits to achieve the most appropriate and innovative outcomes.
Acquire a scientific approach to understand reality:
In order to understand the complexity of today's world and develop good-design criteria, this degree has a transdisciplinary approach and relies on inputs and information from other fields, such as social sciences, technology and sustainability. With this broad approach, you will become a true observer and you will be able to interpret aspects and needs in people's daily lives that only a few people are capable of spotting.
Be in touch with problems of the real world:
Preparing designers to take on the world's complex, fast changing, and unpredictable challenges needs a lot of experience. Our project-based methodology encourages students to experiment and learn by making. You will have a chance to tackle real world problems with the collaboration of our Design Council. As our partners, industry members will share recent projects with you. Our students and faculty will undertake research, propose alternative schemes and come up with designs proposals for members of the Design Council.
Competencias para las que te prepara el curso
Students will be able to work at a wide range of areas. Whether you are inspired by service design, user experience (UX), visual design, digital product or interior design, as an IE University Design graduate, you will be more than prepared to use your expertise in a design driven company, in your own studio or as consultant to help traditional companies on innovating.