BA (Hons) Fashion Marketing and Communication

This course instils specific knowledge on the management of all communication and marketing activities related to fashion products: analyses of the costs of raw materials, distribution choices, relationships with various communication means. An all encompassing pathway finalized in communicating and promoting fashion products. Product Managers are professional figures that closely follow the whole evolution of a product, from its birth, to the realizations of a collection and its distribution to sales outlets, anticipating trends and verifying market acceptance.
Communication Managers tackle relationships with various product interlocutors: from specialized and sector communication means, to final consumers.

• Language: English
• Length: 3 academic years, each from September to June.
• Schedule: between 2 to 6 hours daily (from Monday to Friday). Timetable varies.
• Admission: Portfolio with ten drawings, Toffel 550, motivation letter, High School (any module) or Associates Degree and an interview with the Information and Guidance Service